Cleopatra: The Immersive Experience is a large scale immersive exhibition that combines archaeology, historical research and advanced digital technology to explore the life, reign and legacy of Cleopatra, the final queen of Ancient Egypt.

Set across 32,000 square feet and 9 interactive galleries, the experience blends original archaeological artefacts with holograms, 360º cinematic projection, virtual reality, a free roaming digital metaverse and interactive installations. Visitors journey back to the 1st century BCE through rich historical storytelling, guided by curatorial expertise and the latest immersive techniques.

The EXP presentation closely follows the previous presentations in London and Madrid, with the addition of over 22 original archaeological artefacts from the Hellenistic and Late Egyptian periods, creating a stronger museological layer and a direct connection to the material culture of Cleopatra’s world.

On average, visitors spend 90 minutes or more exploring the full experience, depending on their level of engagement in each room.

The exhibition is approximately a 90-minute experience, but you are welcome to stay and browse for as long as you like. Entry closes 15 minutes after the final time slot begins.

Each area of the exhibition offers a different perspective on Cleopatra, using a distinct narrative approach and immersive format. Historical context is woven throughout the experience, particularly within the archaeological artefacts, Cleopatra’s private spaces and the recreation of Alexandria.

Hologram Experience:
The journey begins with a large scale hologram presentation that traces the rise and fall of the Ptolemaic Dynasty. From the arrival of Alexander the Great to the final days of Greek rule in Egypt, this experience establishes the historical framework that shaped Cleopatra’s reign and the world she inherited.

Digital Metaverse Experience:
Visitors then enter a free roaming Digital Metaverse, wearing augmented reality goggles that allow them to move independently through key moments in history. They witness Alexander the Great’s coronation at the Siwa Oasis, explore the catacombs of Alexandria and step inside Mark Antony’s tent during the Battle of Actium. The experience culminates inside Cleopatra’s royal chamber, where she walks onto her balcony to gaze out over the Bay of Alexandria and the Lighthouse.

Cleopatra’s Private Chambers:
Inspired by the royal palaces of Alexandria, this space explores Cleopatra’s personal world and carefully constructed image. Interactive mirrors and installations reveal the symbolism behind her makeup, hairstyles and beauty rituals, highlighting how aesthetics, power and identity were deeply intertwined in Ancient Egypt.

Alexandria and the Lighthouse:
A three-metre-wide balcony projection recreates Cleopatra’s view over the Bay of Alexandria, placing visitors inside the city at the height of its power. An expansive interactive map reveals Alexandria’s most important landmarks and its role within the wider Mediterranean world. The space is enhanced with atmospheric scents and sensory elements and culminates in a spectacular video mapping and sound show projected onto a five-metre-tall recreation of the Lighthouse of Alexandria, one of the Seven Wonders of the Ancient World.

Immersive 360º Hall:
Visitors then enter a vast 360º, eight-metre-high projection space where Cleopatra’s story unfolds through cinematic chapters. Guests soar over Alexandria, witness her coronation, enter the Library of Alexandria, explore the Temple of Isis and follow her alliances with Julius Caesar and Mark Antony, ending with the Battle of Actium.

For the first time in an immersive exhibition of this kind, newly developed techniques create a seamless 360º camera rotation through a carefully crafted visual illusion, shifting perspective as Cleopatra writes her intimate letter to Julius Caesar.

Virtual Reality Experience:
The experience concludes with a seated, full motion Virtual Reality journey beneath the sea. Visitors witness the earthquake that submerged Alexandria, explore underwater ruins and forgotten temples and follow the archaeological search for Cleopatra’s tomb, culminating in her burial ritual inside the Temple of Isis.

All ages are welcome.

The audio for the exhibition is in English only. Written content is also available in English.

Handheld cameras (including DSLR) can be brought into the exhibition, and guests are welcome to take photos and share them. When taking photos, please make sure not to disturb other visitors. Tripods and professional accessories are not permitted.